💥 Rookie boy group hits reset button just 1 year after debut

K-pop group NOWADAYS is turning the page. On June 2, the group officially announced a name change to NOWZ, signaling a fresh chapter in their career.

🔁 A Bold Visual Rebrand

Through a motion logo video posted on their official social media, the word "NOWADAYS" appeared, then disappeared in a blur—finally replaced by the sleek new name: NOWZ.

🌐 What 'NOWZ' Means

NOWZ is a blend of "Now", representing the present moment, and "Z", symbolizing new beginnings and limitless potential. The message? "Capturing the present with infinite possibility."

👥 Same Members, New Energy

The five original members—Hyunbin, Yoon, Yeonwoo, Jinhyuk, and Siyoon—remain unchanged. But the group is promising to break conventional rules with a new sound and concept that's all their own.

🎵 From 'Dayz Pop' to What's Next

Since debuting in April 2024 with their first single album NOWADAYS, the group carved a niche with their light, mood-lifting genre called "Dayz Pop". Their music quickly found its way into listeners' daily routines.

🏆 Award-Winning Potential

NOWZ already has accolades under their belt, including:

• IS Rookie Award at the 2024 Korea Grand Music Awards
• Blooming Star Award at the 32nd Hanteo Music Awards

With their rebranding complete, NOWZ is ready to take on the next era—one that's bolder, riskier, and full of self-defined potential.

[Photo Credit: CUBE Entertainment]