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ENHYPEN hits 2.18M pre-orders for 'DESIRE: UNLEASH'—marks 3rd double million seller

ENHYPEN is proving once again that they're a K-pop powerhouse. Their upcoming album DESIRE: UNLEASH has already surpassed 2.18 million pre-orders, even before release.

💿 Third double million-seller confirmed

On June 4, Belift Lab announced that ENHYPEN's 6th mini album has officially recorded 2.18 million copies in pre-orders, making it their third double million-seller.

Their momentum has been undeniable:

  • Mini album Orange Blood (2023) surpassed 2 million in total sales
  • Full-length album ROMANCE: UNTOLD (2023) sold 2.34 million in first week, and contributed to 5.45 million total album sales in 2023 alone

🌍 Dominating global album charts

ENHYPEN made a major impact on IFPI's 2024 global charts:

  • No.2 on the Global Album Sales Chart
  • No.4 on the Global Album Chart
  • — the highest-ranking K-pop act across both lists.

🦇 Dark romance takes the lead

DESIRE: UNLEASH explores a deeper, more dangerous kind of love. If their ROMANCE series leaned into pure, emotional storytelling, this new era taps into desire, obsession, and seduction—the signature "ENHYPEN-style" dark romance.

The title track "Bad Desire" expresses the haunting line: "I want to turn you into a vampire." Their sultry vocals and refined visual aesthetic create an urban, edgy allure.

🎸 Member JAY leads creative efforts

Member JAY took part in producing, writing, and even playing guitar for the track "Helium," showcasing his evolving musical capabilities.

The album includes 6 tracks total:

  • "Bad Desire"
  • "Helium"
  • "Flashover"
  • "Outside"
  • "Loose"
  • "Too Close"

📅 Release set for June 5

ENHYPEN will officially drop DESIRE: UNLEASH on June 5 at 1 PM KST across all major streaming platforms.

[Photo Credit: BELIFT LAB]

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