ENHYPEN is proving once again that they're a K-pop powerhouse. Their upcoming album DESIRE: UNLEASH has already surpassed 2.18 million pre-orders, even before release.
💿 Third double million-seller confirmed
On June 4, Belift Lab announced that ENHYPEN's 6th mini album has officially recorded 2.18 million copies in pre-orders, making it their third double million-seller.
Their momentum has been undeniable:
- Mini album Orange Blood (2023) surpassed 2 million in total sales
- Full-length album ROMANCE: UNTOLD (2023) sold 2.34 million in first week, and contributed to 5.45 million total album sales in 2023 alone
🌍 Dominating global album charts
ENHYPEN made a major impact on IFPI's 2024 global charts:
- No.2 on the Global Album Sales Chart
- No.4 on the Global Album Chart
- — the highest-ranking K-pop act across both lists.
🦇 Dark romance takes the lead
DESIRE: UNLEASH explores a deeper, more dangerous kind of love. If their ROMANCE series leaned into pure, emotional storytelling, this new era taps into desire, obsession, and seduction—the signature "ENHYPEN-style" dark romance.
The title track "Bad Desire" expresses the haunting line: "I want to turn you into a vampire." Their sultry vocals and refined visual aesthetic create an urban, edgy allure.
🎸 Member JAY leads creative efforts
Member JAY took part in producing, writing, and even playing guitar for the track "Helium," showcasing his evolving musical capabilities.
The album includes 6 tracks total:
- "Bad Desire"
- "Helium"
- "Flashover"
- "Outside"
- "Loose"
- "Too Close"
📅 Release set for June 5
ENHYPEN will officially drop DESIRE: UNLEASH on June 5 at 1 PM KST across all major streaming platforms.
[Photo Credit: BELIFT LAB]