SEVENTEEN is using their star power for good. The group will donate proceeds from a talent-based collaboration to UNESCO.
🛍️ Limited-edition Sakai x SEVENTEEN collection
PLEDIS Entertainment announced on June 9 that the exclusive line "Jupiter Presents: Sakai x SEVENTEEN" will be released via the digital commerce platform Jupiter.
Founded by American producer Pharrell Williams in 2022, Jupiter is known for high-end brand auctions and creative collaborations.
👕 Hand-signed shirts and member-designed jackets
SEVENTEEN participated directly in designing leather jackets and personally signed T-shirts for the auction. All proceeds will be donated to UNESCO.
Some items will be available for purchase without bidding—like logo T-shirts, hoodies, and caps featuring the letters from SEVENTEEN (17), Jupiter (J), and Sakai (S).
🎬 Worn in 'Bad Influence' MV
The leather jackets were also featured in the Bad Influence music video, making them even more desirable for fans. The designs reflect SEVENTEEN's ideas and personality.
🤝 Teaming up again with Pharrell
After working with Pharrell musically—he co-composed, wrote, and produced Bad Influence—this marks another powerful collaboration through charity.
Pharrell shared, "I'm excited to welcome SEVENTEEN into the world of Jupiter. I hope fans enjoy this creative experience."
Designer Chitose Abe of Sakai added, "This collab went beyond fashion. It was about expressing each member's identity through Sakai's philosophy."
📅 The Bad Influence MV drops on June 11.
[Photo Credit: PLEDIS Entertainment, Jupiter.com]