Brand mention in lyrics violates KBS regulations

BTS's J-Hope won't be making waves on KBS with his latest single. The track 'Killin' It Girl' has been ruled unfit for broadcast by the Korean public broadcaster.

📢 Broadcast Review Result: Brand Mention Cited

On June 11, KBS announced the results of its latest broadcast content review. Among the songs reviewed were two versions of J-Hope's Killin' It Girl—the solo version and the featuring version with U.S. rapper GloRilla.

KBS cited a violation of Article 46 of the Broadcast Review Regulations, which restricts content with advertising effects. The song's lyrics allegedly include brand mentions, which the network considers a potential form of advertising.

🔁 Modification Possible for Re-Review

While currently unqualified, the decision is not final. If the label or artist modifies or removes the problematic content, they may request a re-evaluation.

🎶 About the Track

'Killin' It Girl' is a hip-hop track that captures the thrill of falling in love. The song also marks the final release in J-Hope's solo single project, bringing his latest era to a close.

📊 Overall Review Stats

Out of 125 songs reviewed by KBS this round, 117 were deemed suitable, 7 unfit, and 1 was excluded from evaluation.

[Photo Credit: BIGHIT MUSIC]