K-drama queen Jun Ji-hyun has taken a bold step toward independence—establishing her own agency, PEACHY.

🍑 Introducing 'PEACHY'—A New Beginning

On July 7, Jun Ji-hyun officially parted ways with IEUM HASHTAG and launched her solo label, PEACHY. According to the agency, the name symbolizes "depth, restraint, and the beauty of pure existence."

PEACHY described itself as a space where Jun can explore not only her artistic side but also her human essence. "She created a space that reflects her inner depth and serenity as both an actress and a person," the company stated.

💬 Jun Ji-hyun's Statement

"After living as an actress for so long, I needed time to reflect and find a new direction," Jun shared. "PEACHY is a decision that captures who I am now—an effort to focus more on the essence of things."

💼 Beyond Acting—Lifestyle Management, Too

PEACHY revealed plans to expand beyond traditional talent management. "We aim to create a space where the artist's life and expression can naturally blend together—not just a schedule-driven agency," the team emphasized.

🎬 What's Next: Disney+ Drama 'Polaris' in September

Jun Ji-hyun will return to screens in September via Disney+ original series Polaris. She plays 'Moon-joo', a former UN ambassador turned diplomat. Teaming up with enigmatic agent 'Sanho' (played by Kang Dong-won), the duo will chase down secrets buried behind a massive global conspiracy.