LE SSERAFIM just dropped one of their cutest MVs ever — and it comes with a Sanrio twist.

🎀 'Kawaii' Music Video Is Here!

On July 9, LE SSERAFIM unveiled the music video for 'Kawaii', a B-side from their Japanese 4th single 'DIFFERENT', via HYBE LABELS' official YouTube channel. The 3-minute 48-second MV was filmed at the magical Sanrio Puroland in Tokyo.

🎬 Real Life x Animation Collab

The video blends animated scenes with real-life footage of the members, offering fans a whimsical glimpse into the LE SSERAFIM x Sanrio universe. Each frame pops with colorful visuals and charm.

🎶 Theme Song for Netflix's 'My Melody & Kuromi'

'Kawaii' serves as the theme song for Netflix's new animated series My Melody & Kuromi. The track was produced by Japanese singer-songwriter Gen Hoshino, while Huh Yunjin wrote the English lyrics.

The song stands out with its vibrant chord progressions, dynamic beat, and addictive chorus. At its core is a message that "being cute is a superpower that turns individuality into strength."

📈 Strong Chart Presence Despite Being a B-Side

Despite not being a title track, 'Kawaii' is gaining traction on local charts. It ranked on Oricon's Weekly Digital Single Chart and Billboard Japan's Download Songs Chart, proving its fan-favorite status.

🌏 Currently on World Tour

LE SSERAFIM is in the middle of their world tour EASY CRAZY HOT. Their next stop? Taipei on July 19–20.