"Wait… That Taeyeon isn't this Taeyeon?"

What started as a seemingly exciting announcement has spiraled into confusion, miscommunication, and misrepresentation. SNSD's Taeyeon found her image being used on a regional festival poster without her knowledge — while trot singer Kim Taeyeon was dropped from the lineup before she even had a chance to respond.

🎭 The Drama Unfolds: A Case of Mistaken Identity

It all began with the promotional poster for the Jangsu Hanwoo & Apple Festival, scheduled for September 18–21 at Euiam Park and Nuri Park in Jangsu-eup. The poster, released on July 14, prominently featured a photo and name of SNSD Taeyeon as part of the September 19 lineup.

Naturally, this caught netizens off guard — such appearances by K-pop A-listers at small local festivals are rare. A Jangsu County Office official even told media outlets that it was "the real Taeyeon."

🚫 But SM Entertainment Denied It — Firmly

SM Entertainment quickly shut the rumor down, stating:

"Taeyeon is not attending this event and has not even received an offer."

💬 Backtracking Begins — And It's Messy

In their first statement, Jangsu officials claimed:

"She was scheduled but had to cancel due to unavoidable circumstances."

The next day, they changed their tune again:

"Her name was only part of a leaked draft lineup — not the final version."

When asked about trot singer Kim Taeyeon, they clarified:

"Neither SNSD Taeyeon nor Kim Taeyeon will perform. We never contacted Kim Taeyeon for the event."

📺 So… Who's to Blame? The Finger-Pointing Circus Begins

• Jangsu County Office: "It was Jeonju Broadcasting Station's responsibility."
• Jeonju Broadcasting Station: "We tried to reach out to SNSD Taeyeon via an agency that claimed close ties with SM. They said there was no schedule conflict that day."
• The Agency: Didn't even officially contact SM, but inserted Taeyeon's name and image into a conceptual lineup based on assumption and overconfidence.

The station added:

"That same agency booked Red Velvet in 2018, so we believed they could secure Taeyeon this time too."

😭 Meanwhile, Kim Taeyeon Was Caught in the Crossfire

Trot singer Kim Taeyeon (born in 2012), a 13-year-old minor, suffered serious emotional distress from the chaos. Her agency stated:

"She was officially booked through a contracted organizer. But after the SNSD confusion, her appearance was denied with no explanation or apology."

They added:

"This deeply hurt Kim Taeyeon, who is building her career one stage at a time. This incident is extremely unfortunate and unacceptable."

As a result, Kim Taeyeon has decided to withdraw from the festival altogether.

📝 No Real Apology Issued — Just More Silence

The festival's public apology addressed SNSD Taeyeon, her fans, and the public — but did not mention Kim Taeyeon. There was no formal apology or acknowledgment of the damage caused to the young singer.

🎯 The Final Verdict: Sloppy and Disrespectful

From overconfident agencies to passive local government, this has been a case of carelessness and disrespect. Two artists and their fandoms were hurt — and ironically, an "apple" festival offered no apology at all.