IU is taking on a new role — and it's all about protecting borders and raising awareness.

🛃 IU named new face of Incheon Airport Customs

On July 25, IU was officially appointed as the new promotional ambassador for Incheon Airport Main Customs. The appointment ceremony took place at Terminal 1 of Incheon International Airport, with customs officials and affiliated organizations in attendance. She takes over the role previously held by NewJeans, whose term recently ended.

🌟 Why IU? Her trusted image and sincere goodwill

According to Incheon Customs, IU's selection was due to her wide-ranging impact as both a singer and actress, as well as her steady commitment to philanthropy and social causes. "IU has built deep trust and empathy with the public," officials explained. "Her values align perfectly with our mission of stopping illegal imports such as firearms, narcotics, and hazardous goods."

🎙️ IU's heartfelt message: "I'll work hard in this role"

IU shared her thoughts at the event: "I often arrive through Incheon Airport and have seen customs officials working so diligently. I'm honored and happy to take on this role."

She continued, "As ambassador, I'll do my best to raise awareness about stopping illegal imports like drugs. I'll work hard to support clear and open communication between Incheon Customs and the public."

👋 Fans show love as IU steps into her new role

Fans at the event greeted IU with cheers as she vowed to bring energy and sincerity to her ambassadorship.

Meanwhile, NewJeans officially wrapped up their term as customs ambassadors earlier this month. Due to internal issues with their agency, the partnership concluded by mutual agreement.