"Seoul is my style"—Jennie takes Seoul's charm global with 'Absolutely in Seoul' campaign

🌆 Jennie Becomes the Face of Seoul

BLACKPINK's Jennie is bringing the magic of Seoul to the world. On July 29, the Seoul Metropolitan Government and Seoul Tourism Organization announced that Jennie has been appointed as the 2025 Honorary Ambassador for Seoul Tourism.

💖 "Seoul is the city that inspires me"

Jennie has often expressed her deep affection for Seoul through her solo songs and interviews. Her track Seoul City is a prime example, where she sings about the city's dreamy charm, saying "Seoul is the city that inspires me" and "Seoul's vibe is exactly my style."

🎥 Kicking off with a Global Campaign

As part of the campaign, Jennie stars in the promotional video Absolutely in Seoul, which explores why everything feels so naturally magical in the city. The first video, titled DALTOKKI (Moon Rabbit), features Jennie visiting iconic spots like Gyeongbokgung Palace, Nodeul Island, and Seongsu-dong.

🎶 Jennie's Music Meets the City

An upcoming video, SEOUL CITY, will incorporate her solo track, showcasing a unique synergy between Jennie's sound and the city's energy. Her reimagined traditional dress, featuring metal ornaments inspired by Korean craftsmanship, adds a modern touch to Korea's classic beauty.

📡 Going Global with Seoul's Story

Jennie's campaign materials—including interviews and behind-the-scenes clips—will roll out sequentially via the Visit Seoul YouTube channel, international media platforms, and outlets like NBCUniversal.

🎧 Meanwhile, BLACKPINK Breaks Records

BLACKPINK's latest release JUMP continues to dominate global charts, surpassing 100 million streams on Spotify as of today.