Platform tech startup Rating Labs has officially launched MURAPOP, a global interactive app that connects content selection, fan participation, and rewards. The service went live on August 1, offering a fresh way for users worldwide to engage with K-POP, trending music videos, films, dramas, webtoons, games, and more.

🎯 A Fan-Driven Content Battle Platform

MURAPOP uses AI-powered Rival Match technology to automatically pair K-POP and global hit music videos with other trending content—from films and dramas to games and social topics—creating head-to-head matchups for fans to vote on.

Participants can vote for their favorites and earn rewards based on the results, delivering a next-level interactive entertainment experience.

🧠 Advanced AI Personalization

Rating Labs plans to enhance its AI multimodal deep learning and personalized neural network architecture to analyze user tastes, behavior patterns, and cultural context with greater precision.

By integrating image, audio, text, and video analysis, the platform aims to deliver hyper-personalized Rival Matches and boost user immersion with curated content experiences.

🌏 Global Expansion with Localized Touch

Targeting not only core fandoms but also the general public, MURAPOP is rolling out customized services for major markets including the U.S., Japan, and Indonesia.

Its reward-based participation system encourages engagement while bridging fan culture with broader audiences.

🗓 Seasonal Service Model

The app operates in seasonal format. From August 1 to 31, the pre-season will focus on matchups and missions.

Season 1, launching September 1, will add key features such as the in-app store, daily missions, and a free recharge station.

💡 The Bigger Vision

"Expanding beyond fan-centric models to reach mainstream audiences is key for global content growth," said a Rating Labs representative.

They added that the company is committed to a Five Win (FW) structure, benefiting users, the content industry, brands, and public policy stakeholders alike.

Backed by seed funding from VC firm T Investment last year, Rating Labs is positioning MURAPOP to redefine global content engagement through constant tech innovation and user-focused upgrades.