IVE is turning up the heat for their comeback with a striking new teaser.
On August 13, Starship Entertainment posted the "Secret" version poster for IVE's 4th mini album IVE SECRET on the group's official social media.
The Arrival of "Evil Cupid"
The poster introduces "Evil Cupid" — a figure aiming arrows not for others, but for themselves. It reflects IVE's signature message of self-empowerment and independence.
Symbolic props fill the scene: horns, arrows, arrowheads, and a devil's tail tip — six hidden details representing each member's assigned role.
Street Art Meets K-pop
This poster is the result of a collaboration with street artist Duzzny, known for expressing social messages through urban art. Duzzny has gained attention through partnerships with major global brands, including luxury fashion houses Balenciaga, Coach, and TNGT, blending unique visuals with cultural commentary.
A Bold Comeback on August 25
IVE's IVE SECRET is set for release on August 25 at 6 PM KST. The album promises to break away from previous imagery, introducing a more multi-dimensional worldview for the group's universe.