Actor and singer Lee Junho has announced a fresh start by establishing his own management company, O3 Collective.

Building a Creative and Expansive Platform

On August 18, O3 Collective officially launched, with longtime staff who have collaborated with Lee Junho joining the team. The agency emphasized a focus on the artist's identity, unique content, and structured management system, aiming to create a "creative orbit" for growth.

O3 Collective plans a team-based brand system where artists, content, and staff share ownership. The agency also intends to build an IP-centered business model capable of limitless expansion, describing itself as more than a traditional management company but a "business lab" for collaborative growth. Yang Hye-young, formerly responsible for brand strategy and live performance projects at CJ ENM, joins as co-founder.

Lee Junho's Career Transition

Lee Junho concluded his exclusive contract with JYP Entertainment in March. He debuted in 2008 as a member of 2PM and spent 17 years developing his career as both a singer and actor.

Expanding Acting Portfolio

He began his acting career in 2013 with the film Cold Eyes and later appeared in dramas such as Good Manager, The Red Sleeve, and King the Land, showcasing his versatility across genres.

Upcoming Projects

Lee Junho is set to appear in the tvN drama Typhoon Corporation and the Netflix original series Cashier, scheduled for release later this year, marking the next chapter of his artistic journey under O3 Collective.