IVE has kicked off the countdown to their comeback.
Starship Entertainment revealed a mood sampler for IVE's fourth mini-album, IVE SECRET, on August 18 via their official social media channels. The teaser showcased a unique and captivating atmosphere, opening with Jang Wonyoung's English narration. The members appeared with bold makeup and striking styling.
The teaser depicted IVE posing in a chaotic powder room, each holding different bags, with scenes reminiscent of security checkpoints. Inside the bags, various items such as perfume, dolls, and jelly were visible, hinting at hidden, dangerous elements and creating a mysterious vibe.
The group delivered a strong message: "The prettiest girls are the most dangerous," reflecting the secretive side hidden behind their glamorous appearance.
A source stated, "IVE has consistently presented new concepts, music, and performances. Their new release will showcase a differentiated charm."
IVE's new mini-album will be released on major music platforms on August 25 at 6 p.m. KST.