IVE has completed the countdown for their comeback with a striking new concept.

Starship Entertainment released the final concept photos for IVE's 4th mini album "IVE SECRET" through official social media channels.

Lovely Yet Dangerous Concept

The teasers featured phrases such as "Killin' Cute," "I'm Lovely Trouble," and "Pretty Rude," hinting at a daring transformation. The members exuded charisma in contrasting black-and-white outfits, pulling off a chic yet provocative mood.

The group transforms into "Evil Cupid," delivering the message that "the prettiest girls are the most dangerous." Their concept blends cover-girl visuals with a hidden edge beneath the glamour.

Album Details

"IVE SECRET" includes six tracks in total. The title song, "XOXZ," features lyrics co-written by Jang Wonyoung and captivates instantly with its powerful beat.

On August 18, IVE revealed part of the performance and song highlight through a challenge video. The addictive choreography, including the "LOVE" point dance, quickly caught fans' attention.

Other tracks include "Wild Bird," "Dear, My Feelings," "Gotcha," and "Beep Beep." Member Liz also participated in writing the lyrics for "Midnight Kiss," adding a fresh musical touch.

IVE's new album will be released on August 25 at 6 PM through major music platforms.