IVE has kicked off promotions for their new release with strong momentum. On August 25, the group unveiled the music video for XOXZ, the title track of their fourth mini album IVE SECRET.

Rising Popularity

XOXZ is a coined expression meaning "Love you, good night, see you in my dreams." The track captures complex emotions with a distinctive IVE style. The accompanying music video presents a dreamlike world built in their own way, inviting viewers into a secret space filled with diverse charms.

The video quickly dominated charts, holding the No. 1 spot on YouTube Korea's trending music video ranking for three consecutive days. It also reached No. 1 on Genie's daily music video chart (Aug. 25–26) and VIBE's Top 50 music videos (Aug. 26–27). Internationally, it claimed the top spot on China's QQ Music video chart and ranked fourth on YouTube Japan's daily trending music videos on Aug. 26.

Album and Promotions

The track itself has also seen success on streaming platforms, debuting at No. 1 on Melon's Hot 100 (for songs released within 30 days) and VIBE's domestic rising chart.

IVE SECRET features six tracks in total, exploring the hidden sides and contrasts behind confident appearances.

The group officially began their comeback promotions on August 28 with a performance on Mnet's M Countdown.