Singer Baekho is stepping into a new spotlight. After stages, dramas, and music festivals like Waterbomb, he is now trying his hand at home shopping.

From Stage to Skincare

On September 10 at 11:55 PM, Baekho will appear as a special guest on GS Home Shopping to reveal his tips for glowing skin. He currently serves as the global ambassador for premium vegan skincare brand Vegan J.

He will introduce two key products: the "Desert Ampoule" and the "Oasis Eye Cream." The Desert Ampoule is Vegan J.'s flagship item, formulated to protect skin even in extreme desert conditions. Made only with ingredients that have passed strict vegan certification, it promises deep hydration and nourishment.

Expanding to Global Markets

A representative from Vegan J. shared, "We're thrilled to showcase the Desert Ampoule through GS Home Shopping. Viewers can look forward to Baekho's genuine beauty insights."

Vegan J. first entered the U.S. market last year. With this Korean home shopping launch, the brand will accelerate its global expansion starting in October, targeting markets in Japan, Australia, and the United Arab Emirates.