Seventeen is painting the world in their colors, and the next stop is Hong Kong.
The group recently kicked off their "Seventeen World Tour NEW_" with two sold-out shows on September 13–14 at Incheon Asiad Main Stadium. After their explosive start in Korea, the members are heading to Hong Kong for another milestone.
On September 27–28, Seventeen will take the stage at Kai Tak Stadium, the city's largest concert venue. To celebrate, they launched "CARATIA" (克拉境), an immersive offline fan event that began across Hong Kong on the 16th.
A Festival for CARATs
Seventeen collaborated with both public institutions and private companies to create a city-wide celebration. A highlight is the drone show set to light up the Wan Chai harborfront—Seventeen is the first K-pop act to host such a spectacle, drawing not only CARATs but also the wider public.
Hong Kong's famous "Avenue of Stars" has been transformed with installations of "Miniteen," the group's official character designed with direct input from the members.
Seventeen Everywhere in Hong Kong
The city's landmarks are now covered in Seventeen visuals. The Ngong Ping 360 cable car cabins, the Aqua Luna cruise ship on Victoria Harbour, and even the city trams feature full Seventeen wraps.
Major billboards promoting the concerts have also been unveiled at Hong Kong International Airport, Kai Tak Stadium, and Sogo Department Store in Causeway Bay.
Hotels are joining the celebration too. Fourteen local hotels are running Seventeen-themed rooms, while The Peninsula Hong Kong is illuminating its exterior in Seventeen's official colors.
Expanding the Fan Experience
Fans can also enjoy Seventeen-themed chocolate, an afternoon tea set, and live band performances during the festival. Pledis Entertainment emphasized that this initiative continues the "Seventeen The City" project, previously staged in Japan, Thailand, Korea, and the U.S.
A spokesperson shared, "As this is our first Hong Kong show in seven years, we prepared diverse programs to help fans connect more closely with the artists."
"CARATIA" will continue across Hong Kong until September 30.
