IU has set another milestone with one of her most beloved releases.

EDAM Entertainment confirmed on the 19th that the music video for IU's Love Wins All has officially surpassed 100 million views on YouTube.

This marks IU's ninth music video to cross the 100 million mark, joining hits such as Twenty-three, Through the Night, Palette, BBIBBI, Blueming, Eight, and Lilac.

Released in January 2024 as the pre-release track from her sixth mini album, Love Wins All achieved global acclaim. The single topped iTunes Top Songs charts in 23 countries and regions, showcasing IU's worldwide influence.

The music video received explosive attention not only for its striking visuals directed by Um Tae-hwa but also for featuring BTS's V alongside IU. The pairing created a powerful on-screen chemistry that resonated with fans around the world.

IU continues to stay active across multiple fields. Following the surprise release of her latest single Bye, Summer, she is currently filming her upcoming drama 21st Century Grand Lady.