Singer-actor Lee Jun Young has delivered a cinematic music video that strikes an emotional chord.

On September 23, his agency Billions released the MV for Why Are You Doing This to Me, one of the double title tracks from his first mini-album, via YouTube.

The 4-minute, 23-second video opens with Lee standing by the seaside at sunset, singing with a wistful expression. His heartfelt vocals blend seamlessly with the scenery, enhancing the song's sentimental atmosphere.

The track embodies the essence of an emotional ballad, weaving acoustic piano and orchestral arrangements around Lee's rich voice. The lyrics dwell on the pain of parting, offering listeners both comfort and catharsis.

Contrasting sharply with the other title track Bounce, the song showcases a different side of Lee Jun Young's artistry, highlighting his versatility.

Meanwhile, Lee Jun Young continues his active promotions with Bounce.