BOYNEXTDOOR have sparked intrigue by opening a cryptic website as part of their comeback campaign.
Countdown to "The Action"
On September 24, the group unveiled a site titled theaction.com, hinting at their upcoming album The Action. The landing page displays a satellite map with clickable locations, each linked to a countdown for future content releases.
Hidden Clues and Concept Teasers
The map includes destinations labeled "Crew Call," "Play," "Loading," and "Pause," adding to the mystery. This follows their earlier "Kick Off" video, where the members transformed into a film production crew and expressed ambitions of one day attending the Chicago International Film Festival.
Agency's Statement and Comeback Details
KOZ Entertainment explained that the new album reflects "BOYNEXTDOOR's desire for growth and their bold aspirations," asking fans to anticipate a powerful statement through this comeback.
The group will release The Action on October 20, the same day they are scheduled to hold a showcase event to meet fans directly.