SEVENTEEN's S.Coups has left a bold mark on the global fashion scene by walking the runway in Milan.

On September 26 (KST), he appeared as the finale model for luxury brand BOSS's 2026 Spring/Summer Fashion Show in Milan, Italy. This marks the first time a K-pop artist has ever closed the show for the brand. As a global ambassador for BOSS, S.Coups captured worldwide attention in the fashion industry.

Confident Debut on the Runway

Despite it being his first runway appearance, S.Coups exuded confidence and composure. He walked in a leather trench coat inspired by legendary German industrial designer Dieter Rams, highlighting both modern elegance and bold charisma.

S.Coups shared, "Following my experience at the 2025 Met Gala, I am honored to take on another new challenge. I will continue to bring energy through various activities in the future."

Expanding His Reach in Fashion and Music

The SEVENTEEN leader has been active across multiple fields. Recently, he appeared with Mingyu on the cover of Hypebeast magazine and the inaugural issue of GQ Hong Kong, further cementing his presence in fashion.

On the music side, he formed the special unit S.Coups X Mingyu, set to release their first mini album HYPE VIBES on September 29. S.Coups participated in writing and composing all the tracks, including the title song 5, 4, 3 (Pretty Woman), showcasing his growth as a multifaceted artist.

Would you like me to also highlight how runway finales are considered a high honor in the fashion world, to help international readers grasp the weight of this achievement?