HYBE Latin's upcoming boy group Santos Bravos is entering the final countdown to their debut, with the five official members set to be unveiled soon.
According to HYBE Latin America, Santos Bravos will hold their debut concert on October 22 at 12 p.m. (local time) at Auditorio Nacional in Mexico City, where they will premiere their debut track "0%."
A Bold Debut Message
The song "0%" features a heart-pounding beat that mirrors a racing pulse, carrying the message of living freely and enjoying the moment without worrying about others' judgment. A teaser video released earlier on social media showcased the group's powerful energy and teamwork during the music video shoot.
Set against a backdrop of a junkyard filled with cars and motorcycles, the pre-debut footage highlighted the participants' fiery spirit and strong bond, leaving fans anticipating their official debut.
Massive Response from Fans
Originally planned for a 5,000-seat venue, the group's first concert expanded to 10,000 seats after overwhelming local demand — and all tickets quickly sold out.
Expanding Global Presence
Following the concert, Santos Bravos will appear at Billboard Latin Music Week on October 23 in the special session "The Building of Santos Bravos." This marks a historic moment, as they were invited to the prestigious event even before their official debut.
Now in its 36th year, Billboard Latin Music Week is one of the largest and most influential gatherings in the Latin music industry.
HYBE Latin America COO Juan S. Arenas stated, "Santos Bravos will present a new model for the Latin music scene and redefine what a global Latin boy group can be."
The Final Lineup
Santos Bravos is HYBE Latin America's second global project. Out of ten finalists, five will debut as the official members — signaling the start of a new era for HYBE's expansion into the Latin market.