Sunghoon of ENHYPEN is heating up the excitement for the upcoming Winter Olympics.

On October 30, BELIFT LAB announced that Sunghoon participated in JTBC's official brand song for the 2026 Milano-Cortina Winter Olympics, collaborating with hip-hop duo Dynamic Duo to create an explosive synergy.

The song, Watch It, Feel It, was released on October 29 through JTBC's official YouTube channel. It captures the energy and determination of Olympic athletes through powerful, rhythm-driven sound.

Sunghoon has been serving as a promotional ambassador for the Korean Sport & Olympic Committee since May. Before debuting as a singer, he was part of South Korea's national figure skating reserve team, continuing his long-standing connection to sports.

Reflecting on the collaboration, he shared, "I was thrilled just to be part of Watch It, Feel It, but working with such respected seniors made it even more meaningful." He added, "Recording the song was exciting — I couldn't wait for ENGENE to hear it. I hope everyone enjoys the 2026 Milano-Cortina Winter Olympics with this track."

ENHYPEN recently wrapped up their largest-ever world tour, Walk the Line.