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RIIZE Lights Up New York's Empire State Building in Orange Glow
by. ymchoi

RIIZE illuminated the New York skyline in a symbolic celebration of their rising dreams.

Ahead of their first world tour RIIZING LOUD in North America, the group attended a special lighting ceremony at the Empire State Building, where the landmark was lit in their signature orange hue.

"We've always worked hard to live up to our name — to keep rising," the members shared. "Our team color represents the sunrise, a symbol of new beginnings and hope."

They reflected on the moment with emotion: "Standing here feels like our dreams are shining brighter and clearer than ever. This building represents hope and inspiration, and being part of it means a lot to us."

RIIZE also emphasized the healing power of music. "We'll continue to share meaningful messages with the world through our music," they said.

The lighting event was hosted in collaboration with Amazon Music. The group made a donation under their name to Musicians On Call, a nonprofit that brings live music performances to hospital patients, adding heartfelt meaning to the occasion.

RIIZE will kick off their North American tour on October 31 at the Rosemont Theatre.


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