A new kind of competition is about to unfold — a high-stakes battle for sell-out success.

Survival Decided Only by Sales

ENA announced on the 13th that Super Seller: Incentive Game, Korea's first seller-survival program where contestants live or die strictly by sales numbers, will premiere on November 14 at 10:30 p.m.

The format is unlike any other survival show: there are no judges, no scoring panels — only pure sales performance determines whether participants survive or are eliminated.

40 Contestants Enter the Arena

A total of 40 sellers are competing. Industry heavyweights include Sim Seura, known as the "₩3 trillion home-shopping queen," seller role model Seo Kyung-hwan, and 28-year veteran show host Lee Chang-woo.

New sellers are also joining the lineup. Kim Ji-yoon, sister of BLACKPINK's Jisoo, steps into the arena, alongside influencers such as YouTuber Malwang, Kim Ddoldol, and Kang Daeheon.

Celebrities Join the Selling War

Magician Choi Hyun-woo, former baseball player Yoo Hee-kwan, and former national short-track athlete Kwak Yoon-gi will challenge themselves in the world of selling. Actress Yoon So-yi, singer Shin Sung, and Narsha are also joining the sales showdown.

Former footballer Jung Dae-se's wife Myung Seo-hyun, comedian Kim Jae-woo's wife Jo Yuri, and former LPG member Lee Semi — backed by her husband Min Woo-hyuk's support — add to the diverse roster.

Offline sellers also heat up the competition, including I'm Solo season 10 cast member Youngsik (Kim Jang-nyeon), "Benz Queen" Kim Jung-won, and "Jung Hae-in look-alike fish-cake shop owner" Kim Jong-oh.

Super Seller: Incentive Game premieres on ENA on November 14 at 10:30 p.m.