PLAVE has reached a new career high with their latest release.

According to Hanteo Chart, the group recorded over 1.09 million first-week sales with their second single album PLBBUU. This marks the second-highest first-week sales for a boy group single, following BTS's Butter. The collaboration with Sanrio Characters added collectible value to the album.

The milestone further proves their steady rise. Earlier in February, PLAVE became the first boy group—and the first virtual idol group—to surpass one million first-week sales with their third mini album CALIGO Part.1.

The new title track BBUU! is also performing strongly, topping iTunes charts in seven countries including Thailand, Taiwan, Indonesia, and Peru.

PLAVE is currently on their Asia tour DASH: Quantum Reef and will hold encore concerts at Gocheok Sky Dome on November 21–22.