ENHYPEN teamed up with the Seoul Metropolitan Government to create an immersive fan experience across the city's major landmarks.

The group has been hosting the offline event ENHYPEN Final The City Seoul since October 11, celebrating their world tour encore. The City project transforms urban spaces into a concert-themed playground, offering fans expanded experiences before and after shows.

A Citywide Playground for ENGENEs

This is ENHYPEN's second time running The City, following last year's Jakarta edition that left a lasting impression on global fans.

The Seoul version was designed around the city's structure, optimizing fan routes across three key areas: Sinchon–Hongdae, Gwanghwamun–Myeongdong, and Jamsil.

Sinchon and Hongdae featured interactive activities such as random play dance events. Gwanghwamun and Myeongdong offered landmark collaborations and F&B experiences. Near the KSPO Dome in Jamsil, a pop-up store provided exclusive merchandise and themed attractions.

A Collaboration with Seoul's Signature Landmarks

As Seoul's official promotional ambassadors, ENHYPEN also partnered with the city government. Media façade displays lit up venues like Dongdaemun Design Plaza, amplifying the atmosphere across town.

A brand partner participating in the project shared, "It was a collaboration that truly showcased the power of K-pop. Foreign visitor numbers surged during ENHYPEN's concert period."

HYBE added that The City maximized synergy by integrating ENHYPEN's presence into Seoul's key landmarks, with related events continuing through next month. Fans can look forward to photoism frames and select collaboration cafés operating through December.