ILLIT returns with a surprising transformation. The group releases their first single album "NOT CUTE ANYMORE" on November 24 at 6 p.m., signaling their ambition to show a side that goes far beyond their signature cuteness.
The single includes two tracks: the title song of the same name and the B-side "NOT ME." Through these songs, ILLIT declares that no one can define who they are.
Anticipation has been rising. On November 21 and 23, the group released two music video teasers for the title track, offering glimpses of the new sound and performance.
Both the album concept and performance mark a dramatic shift from their previous works. ILLIT is set to broaden their musical spectrum with this fresh and bold attempt.
ILLIT Q&A
How do you feel about returning with "NOT CUTE ANYMORE"?
Yunah: I'm excited to finally show a new side of ILLIT that many people may not have seen before.
Wonhee: From concept to performance, everything feels bold and fresh. I hope people have fun enjoying each detail.
Ririka: It's a chance to show how much we've grown. I'm happy, and I want to give back with even better performances for the fans who always wait for us.
The album title is quite striking.
Ririka: It doesn't just mean "not cute." It reflects how we have many different sides that we haven't shown yet.
Minju: The title track is a pop song based on a reggae rhythm, which is different from our usual bright, bouncing style. I hope people see our "not cute" transformation as cool.
What should listeners focus on in the title track?
Minju: It's calm yet rhythmic, so we paid close attention to the vocals. You can really focus on the members' pure voices. Recording it with a relaxed, natural tone felt very refreshing.
Moka: The song feels different at every stage—hearing the melody alone, hearing it with lyrics, and seeing it with choreography. From the title alone, you might expect intensity, but the performance gives a calm, cool vibe.
What's the key point in the title-track performance?
Yunah: There's a part where we all tilt our heads to the side together. It really captures a chic, confident mood.
Minju: Facial expressions are everything this time. Instead of bright smiles, you'll see us dancing with a composed, emotionless look.
What did you prioritize while preparing for this single?
Moka: Expression. "NOT CUTE" might make people think of a girl-crush image, but we wanted to show our own version of it. We focused on keeping a cool attitude on stage.
Wonhee: Since it's a new genre for us, I thought a lot about how to make it feel natural. I tried to fit the quirky lyrics into my voice in an authentic way.
Ririka: I wanted to express the calm mood of the song properly. I hoped it would become something anyone could listen to comfortably. It expands our spectrum, so I'm excited for what's ahead.
Your creative participation stands out—especially with Wonhee on the title-track chorus, and Yunah, Minju, and Moka credited on "NOT ME."
Moka: The lyrics of "NOT ME" include many names and phrases related to ILLIT and the members. We all shared ideas, and some of them were used. It made the song feel even more meaningful.
Wonhee: I've participated in chorus work before for "Magnetic" and "Cherish (My Love)," but doing it alone for the title track was new. It was both fun and special. Please listen closely to the chorus of "NOT CUTE ANYMORE."
What reactions or achievements do you hope for with this release?
Yunah: I think "NOT CUTE ANYMORE" is like cold buckwheat noodles—subtle at first, but addictive the more you experience it. I hope people feel that depth.
Minju: I want us to win first place on a music show. It would mean so much knowing people truly love our music.
Moka: I want to hear people say, "They're not cute." You can't define ILLIT with cuteness alone!
Looking back on 2025—two Korean releases, a successful Japanese debut, and encore fan concerts—how do you feel?
Yunah: We've worked hard since the beginning of the year, and ILLIT has grown so much. More people recognize us now, which feels amazing and grateful.
Wonhee: 2025 was a year spent with GLLIT. It made us closer, and I'm always thankful. We'll keep working hard to show even better sides of ourselves.
Ririka: Performing in different countries taught us a lot. Next year, I want to meet GLLIT even more and make more memories together.
A message to GLLIT waiting for the comeback?
Yunah: Get ready—our "not cute" side is coming. Please give "NOT CUTE ANYMORE" lots of love!
Minju: Cool ILLIT is almost here. Just wait a little!
Moka: Enjoy every bit of our "NOT CUTE" charm.
Wonhee: From now on, "cute" is banned! (laughs) I'm already excited to perform with GLLIT again. See you soon.
Ririka: GLLIT, are you ready to fall for an ILLIT that's not just cute anymore? Please look forward to this comeback!
