ILLIT is riding strong momentum with their latest release, hitting 10 million views on their new music video.

The group dropped their first single album Not Cute Anymore on November 24, unveiling the title track's music video the same day. Released through the HYBE Labels YouTube channel, the video surpassed 10 million views by 11 p.m. on the 25th—just two days after its debut.

The visuals spotlight each member's individuality. ILLIT presents multiple sides of themselves—chic suits, hip denim looks, and playful pajama styling—expressing the many versions of "me" hidden behind a cute image.

Not Cute Anymore conveys the honest desire to be seen as more than just cute. The song entered YouTube Trending Music charts across 20 countries.

International media also took notice. Singapore's Bandwagon praised its "minimal production, conversational vocals, and catchy chorus," adding that ILLIT's attempt to break out of the cute mold—while still revealing traces of it—makes the transformation even more compelling.

ILLIT will appear on KBS2's Music Bank on the 28th, where they will showcase the first broadcast performance of Not Cute Anymore.