Actor Park Bo-gum is set to run a hair salon alongside his close friends Lee Sang-yi and Kwak Dong-yeon.

On January 2, tvN unveiled the first teaser for Bogum Magical, a new variety program that follows the trio as they operate a hair salon together. The show captures their journey from preparation to daily operations, highlighting their genuine friendship.

The teaser opens with Park Bo-gum heading to work on his first day, arriving in a quiet rural village carrying training mannequins and equipment. The salon, Bogum Magical, was created by renovating an old, long-abandoned house in the village, giving it a warm and welcoming atmosphere.

Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon reportedly spent an entire year preparing for the project, taking part directly in selecting the location, remodeling, and interior design.

Park Bo-gum previously earned a national barber certification during his service in the Navy and is known to have cut his fellow servicemen's hair at the time. Lee Sang-yi and Kwak Dong-yeon join him as highly capable staff members, communicating closely with local residents and building storybook-like memories along the way.

Bogum Magical will premiere on January 30 at 8:40 p.m. on tvN.