BTS kicked off their comeback promotions in Korea, signaling a full-group return that begins in the heart of Seoul.

On January 5, BTS unveiled their team name, new album logo, and release date engraved on the central staircase of Sejong Center for the Performing Arts in Seoul, a landmark symbolizing Korea's cultural and artistic heritage.

Big Hit Music explained on January 6 that BTS, who grew from Korea onto the global stage, chose to begin offline promotions in Seoul to honor their cultural roots as they return as a complete group after a long hiatus.

The group had previously revealed the new album logo through handwritten letters sent to ARMYs worldwide, prompting fans to interpret the symbolism embedded in the design.

Comeback promotions will continue across major global cities. According to representatives, outdoor advertising will expand to locations including New York, Tokyo, and London.

BTS are set to release their fifth full-length album on March 20, marking their first full-group comeback in approximately three years and nine months. The album will feature 14 tracks and is described as both BTS' ongoing narrative and a message dedicated to their fans.

Following the album's release, BTS will embark on a large-scale world tour. This will be their first tour in four years, since BTS Permission to Dance On Stage in Las Vegas in April 2022. Full tour details will be announced on January 14 at midnight.