ILLIT has stepped into a mysterious "magical girl" world.

On January 13, BELIFT LAB released the music video for ILLIT's second Japanese digital single "Sunday Morning" via the HYBE Labels YouTube channel.

Running approximately 2 minutes and 56 seconds, the video tells the story of a magical restaurant that opens only on Sundays. The members welcome special guests into this enchanting space, setting the tone for a whimsical narrative.

As the guests enjoy ILLIT's magical dishes, fantastical moments unfold. Scenes of the members dancing alongside animated characters leave a strong impression and heighten the fairytale atmosphere.

Parts of the performance are also revealed. Holding microphones, the members sing passionately while showcasing refreshing charm through point choreography, including playful cheek-poking moves.

"Sunday Morning" is a J-pop rock-style track that portrays the unstoppable power of love. Its bright melody blends seamlessly with ILLIT's clear, youthful vocals.

The song was selected as the opening theme for the Japanese TV anime Tis Time for "Torture," Princess Season 2, with Japanese artist Mega Shinnosuke participating to add further synergy.

Meanwhile, ILLIT continues its long-running success with "NOT CUTE ANYMORE," which has remained on Spotify's Weekly Top Songs Global chart for six consecutive weeks.