ILLIT is embarking on their first solo world tour since debut.

On January 22, BELIFT LAB announced that ILLIT will launch their first world tour titled PRESS START♥︎, meeting GLIT, the group's official fandom, across seven cities worldwide. The tour title symbolizes the beginning of a new journey, with the heart representing both the system's first activation signal and a heartbeat—reflecting ILLIT's desire to share excitement and anticipation with fans.

The tour will begin in Seoul. ILLIT will perform on March 14 and 15 at Ticketlink Live Arena, before continuing the tour in Japan and Hong Kong.

The Japan leg includes stops in Aichi on June 13–14, Osaka on June 20–21, Fukuoka on June 29–30, Hyogo on July 18–19, and Tokyo on July 23 and July 25–26. The tour will conclude in Hong Kong on August 22.

ILLIT has been maintaining strong momentum with their first single album Not Cute Anymore, released on November 24 last year. The title track of the same name continues to rank high on domestic music charts.

The song placed No.14 on the Melon Daily Chart dated January 17 and has charted for seven consecutive weeks on Spotify's Weekly Top Songs Global chart, proving the group's growing international popularity.