ENHYPEN has achieved meaningful results through a blood donation promotion tied to its latest release.

From January 16 to 25, ENHYPEN has been running a blood donation campaign across Seoul to celebrate the release of its seventh mini album THE SIN: VANISH. Participants who complete blood or platelet donations receive commemorative gifts and can join the campaign at designated blood donation centers in Sinchon, Gangnam, and Seongsu, as well as mobile donation buses.

The initiative is part of a memorandum of understanding between BELIFT LAB and the Korean Red Cross aimed at expanding a culture of sharing, with ENHYPEN participating as the first artist.

On the first day of the campaign (January 16), a total of 406 people took part—representing a 267% increase compared to the average daily number of donors. Several centers also recorded the highest single-day participation since opening.

The number of first-time donors rose sharply as well. Between January 16 and 20, first-time participation increased 19.6 times compared to the same period the previous week, with a total of 588 people joining the donation effort.

ENHYPEN extended the "vampire" narrative motif of its album into the campaign concept, translating its music-driven storytelling into real-world action. The effort successfully encouraged voluntary participation from ENGENE, the group's fandom.

Meanwhile, ENHYPEN will hold special album screening events titled Vampire Is Coming on January 30–31 and February 14 in cities including Seoul, Hong Kong, and Tokyo.