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Bang Si-hyuk and HYBE Executives Named to Billboard Power 100
by. ymchoi

HYBE's top management has been recognized en masse on Billboard's annual list of the most influential figures in the global music industry.

On January 29 (KST), Billboard unveiled its 2026 Billboard Power 100, spotlighting leaders shaping the direction of the worldwide music business. Among those selected were Bang Si-hyuk, Lee Jae-sang, and Isaac Lee, who ranked 30th in the Leaderboard category.

Billboard cited HYBE's "multi-home, multi-genre" strategy, noting that the company has built strong overseas hubs while applying the K-pop system to global markets.

The executives were also named in the Multi-Sector category, which evaluates broad influence across multiple areas of the music business. HYBE placed fifth in this section.

This marks Bang Si-hyuk's sixth appearance on the Billboard Power 100. He was first listed in 2020 and has continued to rank in 2022, 2023, 2024, 2025, and now 2026.

Billboard highlighted what it described as the "K-pop methodology," stating that HYBE goes beyond simply exporting Korean artists to overseas markets, including the United States.

As a key example, the outlet pointed to KATSEYE, launched through HYBE's collaboration with Geffen Records. The group was noted for earning a nomination for Grammy Best New Artist.

Lee Jae-sang and Isaac Lee made their first-ever appearances on the Billboard Power 100 this year. Lee Jae-sang has led the rollout of "HYBE 2.0" and spearheaded the establishment of HYBE China and HYBE India.

Isaac Lee has driven HYBE's strategies across North America and Latin America, including the launch of a new Latin boy band, Santos Bravos, last year.


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