ILLIT surprised fans with the release of a music video for their B-side track "Not Me."

On February 6, the group dropped the MV for "Not Me" via their official YouTube channel. The song is included on their first single album, Not Cute Anymore.

The video presents ILLIT's everyday moments as if caught in candid paparazzi shots. High-angle perspectives and extreme zoom-ins—so close the pixels blur—create the feeling of peeking into unfiltered daily life.

The members are seen strolling with a dog stroller, or rushing through the streets with drinks and documents in hand. Their quirky yet witty facial expressions add a lively, playful energy to the visuals.

"Not Me" is a bright pop track driven by a chic vocal tone and a repeatedly catchy chorus. The lyrics confidently express the idea of limitless potential and self-definition.

Notably, various nicknames such as "baby," "kitty," and "princess" appear throughout the song. These labels symbolize the group's intention to shed fixed stereotypes and refuse to be boxed into predefined roles.

Released on November 24 last year, Not Cute Anymore continues to gain steady traction. Its title track has remained on the Billboard Global 200 and Global (Excl. U.S.) charts for nine consecutive weeks, underscoring ILLIT's growing global presence.