Lady Dua has surged to No.1 on Netflix's Global Top 10 Non-English TV chart in its second week, demonstrating the growing global influence of K-content.

According to Netflix, the series recorded 10 million views (calculated by dividing total watch time by the show's runtime). It ranked No.1 in 33 countries, including South Korea, Japan, Hong Kong, Malaysia, Mexico, Peru, and the Philippines, and entered the Top 10 in 65 countries overall.

A Story of Desire and Duality

"Lady Dua" follows Sara Kim (played by Shin Hye-sun), a woman determined to become "luxury" even if it means living a lie, and Mu-gyeong (played by Lee Jun-hyuk), the man who tracks her ambition and hidden desires.

Through Sara Kim's relentless pursuit of status, the series explores human duality with layered storytelling and refined direction. Shin Hye-sun's multi-role performance has particularly fueled buzz, drawing strong critical and audience attention.

Meanwhile, Netflix film Pavane ranked No.7 on the Global Top 10 Non-English Films chart, surpassing 2 million views within just three days of release. The film has been praised for its emotionally nuanced portrayal of youth.

With "Lady Dua" dominating 33 markets worldwide, Netflix continues to reinforce the expanding global reach of Korean storytelling in 2026.