BLACKPINK is back as a complete group for the first time in 3 years and 5 months since BORN PINK.

On February 27 at 2 PM KST, BLACKPINK releases its third mini album DEADLINE across global music platforms. The project captures what the group describes as an irreversible, peak moment in its journey.

The album consists of five tracks, including the title song "GO," pre-release digital single "Run," and B-sides "Me and My," "Champion," and "FXFXBOY."

'GO' Explodes With Confidence

Title track "GO" amplifies BLACKPINK's signature bold energy. Built on intense sound production and an addictive melody, the song delivers a message of courage and solidarity, reinforcing the group's collective identity.

The comeback has expanded beyond music into a broader cultural event. BLACKPINK collaborated with the National Museum of Korea, hosting a special listening session on February 26 that transformed the museum space into a pink-themed experience.

Members also participated in audio docent recordings in Korean, English, and Thai, introducing national treasures such as the Pensive Bodhisattva statue and the iconic white porcelain moon jar to global fans.

100 Million YouTube Subscribers Milestone

Interest in the comeback has extended to digital platforms. BLACKPINK recently became the first artist to surpass 100 million subscribers on YouTube, earning the Red Diamond Creator Award.

The agency stated that despite a packed world tour schedule, the group devoted significant time and effort to the album, describing DEADLINE as a concentrated result of BLACKPINK's musical capability and synergy.