BTS is collaborating with the National Museum of Korea Foundation to release goods inspired by the beauty of Korean culture.

The group announced on March 10 through the global fandom platform Weverse that they will hold "BTS POP-UP: ARIRANG."

The pop-up event is being organized to celebrate the release of BTS's fifth full-length album "ARIRANG." It will operate at key locations including the Shinsegae Department Store main branch and the HYBE headquarters.

Collaboration with National Museum Brand "MU:DS"

The National Museum of Korea Foundation joined as the official collaboration partner. Together with the foundation's brand "MU:DS," BTS created products that blend traditional Korean aesthetics with modern design.

The merchandise will highlight elements of Korean heritage while reflecting the group's global cultural influence.

Pre-Sales Begin on Weverse Shop

Some items will go on pre-sale through Weverse Shop starting on March 12.

On March 20, the same day as the album release, the products will also be available at the National Museum of Korea.

"ARIRANG," BTS's upcoming album, explores themes of identity and deep emotional connection. The album will be released on March 20 at 1 p.m. (KST).