[K-pop Post Office Letter No.1]

Do you remember the last time you dropped a letter or postcard into a street mailbox?

When was the last time you went to a post office?

Have you ever received a letter or postcard addressed to you in your home mailbox?

In an era of instant communication through email and messengers, some experiences are inevitably fading away. Street mailboxes have become as rare as public phone booths. One wonders how many people still use them.

The post office is something we visit once or twice a year—perhaps to send a package overseas or to another city. And what about our home mailboxes? They are mostly filled with tax bills and advertisements. No handwritten letters pressed carefully with emotion, no postcards sent from a distant journey. I can hardly remember the last time I received one.

Over 50,000 K-pop Idol Photos

Dispatch’s photo database holds more than 50,000 images of K-pop idols. News has a short lifespan. Few people go back to read old articles. But photos are different. They are records of a captured moment in time and space. No matter when you look at them, each image feels new again.

How could we share this feeling with more people? That question led us to one idea: photo postcards.

Of course, it wasn’t something that could be solved overnight. Which photos should become postcards? How could K-pop fans around the world take part?

The Dipe app (www.dipe.app) was born from these questions. The concept is simple. Users choose one photo out of four randomly presented K-pop idol images. The photos selected by fans accumulate points and form a global photo ranking.

How Do You Receive a K-pop Postcard?

Each month, eight postcards are produced based on these rankings. We have already released two editions. Through free postcard events, around 2,000 postcards have been delivered worldwide.

Each postcard carries a 430 KRW stamp featuring Korea’s iconic Taegeuk symbol. Stamped by the Korean post office, it travels across borders. What did fans feel when they found a K-pop postcard waiting in their mailbox?

The answer came through heartfelt thank-you emails filled with emotion. Using the Dipe app and receiving a real K-pop postcard—it became clear that this was more than digital. It was something that connects online experiences to the real world.

The Mail Carrier of the K-pop Post Office

Dipe is the K-pop Post Office. And through it, a new role was born: a mail carrier of the K-pop Post Office. Rain or snow, K-pop postcards must be delivered.

That is the duty of a mail carrier. The Dipe app is still evolving. We are improving features and fixing bugs. It is not perfect yet.

But we will do our best to optimize the experience so that K-pop fans feel no inconvenience. We hope you will continue to support and encourage the K-pop Post Office and its mail carriers.

We close with a passage from the Korean poet Yu Chi-hwan’s Happiness:

“To love

is happier than to be loved.

Today, again, I

stand before the post office window

where the emerald sky shines bright,

and write a letter to you.”

(…excerpt…)

“To love

is happier than to be loved.

Today, again, I write to you—

my beloved, farewell.

Even if this becomes my last greeting in this world,

for I have loved,

and thus I was truly happy.”

— From a mail carrier of the K-pop Post Office, Dipe

Get Your Free K-pop Postcard : https://forms.gle/WMqzXcu4ZFD8MQVcA