ILLIT has proven its global impact once again, surpassing 300 million views with its debut track music video.
The MV for "Magnetic," the title track from their first mini album SUPER REAL ME, exceeded 300 million views on March 29 at around 8:19 PM (KST).
Released in March 2024, "Magnetic" compares an irresistible attraction to a magnetic force. Its addictive melody and signature finger choreography sparked a global challenge trend.
The music video also drew strong attention. The members portrayed quirky and lovable energy, fully immersed in what they love, with vibrant and playful visuals enhancing the overall concept.
The track has since become a long-running hit. Upon release, it entered both the Billboard Hot 100 and the UK Official Singles Top 100, setting records as the first and fastest K-pop debut song to achieve the feat.
On Spotify, the song has surpassed 780 million cumulative streams. It continues to chart on major domestic platforms, maintaining steady popularity.
ILLIT will return on April 30 with their fourth mini album MAMIHLAPINATAPAI. The title track "It's Me" is expected to showcase a fresh and trendy sound.