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aespa Wins Red Dot Award for 'Dirty Work,' Secures Product Design Honor
by. ymchoi

aespa has earned international recognition for design excellence with their single Dirty Work.

According to the Red Dot Design Award, aespa's Dirty Work received a winner prize in the Product Design category.

Released in June last year, Dirty Work stands out for translating aespa's futuristic brand identity into tangible, real-world objects.

Expanding Identity Through Design

The project expresses themes of independence and determination through bold visual language, including Blackletter typography and cross-shaped graphic elements.

Special attention was also given to the album's tin case packaging, designed as a "physical artifact" that fans can carry daily—embodying the group's brand philosophy.

This marks aespa's second win at the Red Dot Design Award. The group previously received recognition in 2022 for their mini album Savage in the Brands & Communication Design category (Packaging UX).

Widely regarded as one of the world's top three design awards alongside iF Design Award and IDEA, the Red Dot honors projects with outstanding design quality.

aespa is currently preparing for a comeback slated for next month.



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