[Dispatch=Lee Myung-ju Reporter] ILLIT stimulates listeners' dopamine.

On the 23rd, ILLIT uploaded a campaign film for the title track "It's Me" from their mini album 4 "Mamilapinatapai" to the HYBE LABELS YouTube channel.

The video is approximately 2 minutes and 5 seconds long. Sensory visual aesthetics captured attention. The members shed their existing innocent image and transformed with an intense look.

They wrestled with an uncertain relationship with someone they like, and suppressed emotions exploded. They decided to be honest with their own feelings and exuded confident energy.

A preview of the new song could be heard. ILLIT boldly declared, "Who's your bias? I'm your bias."

The melody itself is attractive. It maximized auditory pleasure. The sweeping development, heavy beat, and exciting melody penetrated the mind at once.

"It's Me" is a techno genre track. The direct lyrics "My bias is you" are striking. It hints at ILLIT's diverse transformation.

Meanwhile, ILLIT will release "Mamilapinatapai" on the 30th at 6 p.m. To commemorate the comeback, they will perform at Seoul Children's Grand Park on the 5th of next month.

<Photo provided=Belif Lab>