ILLIT is turning up the dopamine for listeners.

The group released a campaign film for the title track "It's Me" from their 4th mini album "MAMILLAPINATAPAI" on the HYBE LABELS YouTube channel on April 23.

The video runs about 2 minutes and 5 seconds, capturing attention with its striking visual aesthetics. The members shed their usual innocent image and transform into a more intense, bold presence.

The storyline follows emotional tension in an uncertain relationship. Suppressed feelings erupt, leading to a decision to be honest with oneself, expressed through confident energy.

Part of the new track was revealed in advance. ILLIT boldly declares, "Who's your bias? I'm your bias," delivering a direct and confident message.

The melody itself is highly engaging, maximizing auditory impact. Its fast-paced progression, heavy beats, and catchy melody leave an immediate impression.

"It's Me" is a techno track, highlighted by its straightforward lyrics—"Your bias is me." It signals ILLIT's dynamic transformation.

Meanwhile, ILLIT will release "MAMILLAPINATAPAI" on April 30 at 6 PM. To celebrate their comeback, they will hold a performance at Seoul Children's Grand Park on May 5.