[Dispatch=Lee Myung-joo] ILLIT has captured global listeners with an addictive new track.

ILLIT released their fourth mini album 'MAMIHLAPINATAPAI' on the 30th of last month. They are currently promoting with the title track 'It's Me'.

The group has gained significant popularity following appearances on music broadcasts. 'It's Me' topped Japan's AWA rising charts. It ranked 3rd on China's QQ Music chart.

Interest in the new album is also high. 'MAMIHLAPINATAPAI' charted on Apple Music's 'Top Albums' in 70 countries/regions (as of the 2nd). It was 1st on China's Apple Music.

The music video is also popular. 'It's Me' entered the YouTube 'Daily Popular Music Video' rankings in 39 countries/regions. It reached 1st in Singapore and 4th in Korea.

The members' playful expressions and witty direction resonated with fans worldwide. The music video also landed at 11th on YouTube's global chart (as of the 1st).

Meanwhile, ILLIT will perform at Japan's music festival 'Japan Jam 2026' on the 4th. On the 5th, they will hold 'ILLIT Seoul Children's Grand Park Festival'.

<Photo provided by Belif Lab>