[Dispatch=Reporter Lee Myung-joo] ILLIT has captivated global listeners with an addictive new song.

ILLIT released its fourth mini album "MAMIHLAPINATAPAI" on the 30th of last month. The group is currently active with the title track "It's Me".

The song has gained significant popularity following music broadcast appearances. "It's Me" topped Japan's AWA Rising Chart. It ranked at No. 3 on China's QQ Music chart.

Interest in the new album is also strong. "MAMIHLAPINATAPAI" entered Apple Music's "Top Albums" in 70 countries/regions (as of the 2nd). It was No. 1 on China's Apple Music.

The music video is also popular. "It's Me" entered YouTube's "Daily Popular Music Videos" rankings in 39 countries/regions. It reached No. 1 in Singapore and No. 4 in Korea.

The members' playful expressions and witty direction resonated with fans worldwide. The music video also landed at No. 11 on YouTube's Global Chart (as of the 1st).

Meanwhile, ILLIT will perform at Japan's music festival "Japan Jam 2026" on the 4th. On the 5th, it will hold "ILLIT Seoul Children's Grand Park Festival".

<Photo provided by Belif Lab>