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"IU X Byeon Woo-seok, it clicked"…'The Apothecary Diaries,' global No. 1

[Dispatch=Lee Myeong-ju] Actors IU and Byeon Woo-seok have produced another hit on a global OTT platform.

The two are appearing in the MBC-TV drama "The Grand Duke's Bride in the 21st Century" (screenplay by Yoo Ji-won, directed by Park Jun-hwa and Bae Hee-young). This drama is also available on Disney+.

It has captivated viewers worldwide. According to Disney+, "The Grand Duke's Bride in the 21st Century" was the most-played Korean series on the platform within 28 days of its release.

It showed even performance indicators across all continents, not just Asia but also North America and Europe. It particularly ranked first in the United States, United Kingdom, Canada, and Brazil.

A representative stated that "The Grand Duke's Bride in the 21st Century" surpassed 43 million hours in cumulative global viewing time" and "episode 8 increased 43% compared to episode 1."

They added, "Among Korean content released on Disney+, it is the work with the strongest global scalability, opening a new horizon for K-content."

"The Grand Duke's Bride in the 21st Century" is a romance drama set in a 21st-century constitutional monarchy of the Republic of Korea. IU and Byeon Woo-seok played Sung Hee-ju and Ian respectively.

Meanwhile, "The Grand Duke's Bride in the 21st Century" has only 2 episodes remaining until conclusion. The next series is "Fifty-Fifty." Shin Ha-gyun, Oh Jeong-se, and Heo Sung-tae are in the lead roles.

<Photo source=MBC>

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