[Dispatch=Reporter Lee Myung-ju] LE SSERAFIM, ILLIT, and KATSEYE are launching a collaboration project.
Hybe announced on the 8th via Weverse that "their collaborative digital single 'ICONIC BY MISTAKE' will be released on the 12th."
The related logo motion has been unveiled. White feathers were shown before the screen shook and the accumulated feathers scattered. Following this, an intense melody played.
This project began during a process in which the three teams actively exchanged with each other. During challenge filming, the conversation came up: "It would be nice to stand on stage together sometime."
A representative stated, "These artists, who have pursued blazing energy (LE SSERAFIM), unpredictable charm (ILLIT), and bold attempts (KATSEYE), create explosive synergy."
They added, "To bring special joy to fans, we plan to showcase not only highly perfected performance stages but also various content, so we ask for your support."
LE SSERAFIM has led K-pop trends with consecutive hit songs. Their second full-length album 'Pureflo Part 1' reached number 10 on the Billboard 200. This is five consecutive albums in the top 10.
ILLIT charted at number 26 on the Billboard 200 with their fourth mini album 'Mamillapinatapai'. In the case of 'Magnetic', it was the first K-pop debut song main track to chart on the Hot 100.
KATSEYE has charted 'Nali', 'Gabriella', 'Internet Girl', and 'Pinky Up' on the Hot 100. Recently, they received a total of three awards at the American Music Awards.
Meanwhile, LE SSERAFIM, ILLIT, and KATSEYE will appear on Mnet's 'M Countdown' on the 11th. They will give the first public performance of 'ICONIC BY MISTAKE'.
<Photo provided by Source Music, Belif Lab, Hybe-Geffen Records>