[Dispatch=Lee Myung-joo] A HYBE girl group collaboration project has taken the world by storm.

On the 10th, the music video for the single "Iconic by Mistake" by LE SSERAFIM X ILLIT X KATSEYE was uploaded to the HYBE Labels YouTube channel.

The single is a track featuring LE SSERAFIM (Source Music), ILLIT (Belift Lab), and KATSEYE (HYBE-Geffen Records), girl groups under HYBE labels.

The music video was surprise-released before the audio release. With a narrative that combines oddity and instability, it achieved harmony while each group maintained its distinct color.

Global fans showed explosive reactions. The "Iconic by Mistake" music video surpassed 10 million views within 30 hours of release.

Beyond that, it also took first place on "YouTube Music Video Trending Worldwide." It topped trending music charts in the United States, United Kingdom, Brazil, and more.

Meanwhile, LE SSERAFIM, ILLIT, and KATSEYE will release "Iconic by Mistake" on the 12th at 1 p.m.

<Photo source=HYBE Labels YouTube capture>