[Dispatch=Park Hye-jin] BTS once again introduces Korean cultural heritage. They are collaborating with the British Museum in London, England.

BTS is currently conducting 'THE CITY LONDON' (BTS THE CITY ARIRANG - LONDON). The project makes all of London a music experience space with the album 'Arirang' as the title.

On the 6th (local time), the 'London Eye', an icon of London, was illuminated in the intense red light that is the key color of 'Arirang'. A large boat carrying an 'Arirang' logo sculpture was floated on the Thames River that runs through the city center.

This time, a collaboration with the British Museum is unveiled. Until the 23rd, the Korean Gallery at the British Museum will be running the participatory program 'Korea Gallery Trail'.

The 'Korea Gallery Trail' is a program designed to select artifacts related to 'Arirang' from the permanent exhibitions in the Korean Gallery and facilitate connected viewing. Visitors begin with the question 'What is Your Arirang?' and tour the artifacts.

The program weaves together the essence of Korean cultural heritage by connecting the 'Sarangbang' symbolizing new beginnings, the 'Dal Hangari' showing humanitarianism, 'Gold Earrings' embodying elaborate craftsmanship, and 'Sumagkae' (roof tile) carrying cultural vitality.

There is also a section designed with hints from track 6 'No.29' on 'Arirang'. Drawing from the sound of the Seongdeok Daewang Bell, the program was created with artifacts from the Silla period. BTS's music and Korean cultural heritage create new synergy.

Meanwhile, BTS held the Arirang Tour at Tottenham Hotspur Stadium in London on the 7th. The performances continue in Munich, Germany on the 11th-12th, and Paris, France on the 17th-18th.

<Photo provided by HYBE>