[Dispatch=Reporter Lee Myung-joo] Dino of SEVENTEEN is launching as his sub-character persona Picheorin.

Pledis Entertainment posted a promotion schedule for Picheorin (Dino) mini album '吉BOARD' on SEVENTEEN's SNS on the 13th.

Dino will release 'There is No Parting Without Pain,' a track from Picheorin's mini album, on the 15th at 6 p.m. The song is characterized by a sophisticated city pop sound.

A special collaboration took place. Singer Lee Moon-sae provided narration. With a voice reminiscent of late-night radio programming, it heightened immersion.

Including 'There is No Parting Without Pain,' Dino will release a total of 2 pre-release tracks. On the 21st, the music video teaser for 'Going Crazy' will be released.

The new album and title track music video can be seen on the 3rd of next month. '吉BOARD,' which refers to 1990s street culture, was interpreted through Picheorin's perspective.

A concert is also scheduled. He will hold a 'Dino X Picheorin Fan Concert' on August 21-23. It will be held as a joint performance theme between Dino and Picheorin.

The agency said, "Picheorin is a persona that embodies the aspiration to become familiarly embedded with the public," and added, "It will change everyone's lives with an exciting rhythm."

<Photo provided by Pledis Entertainment>